Through the meticulous analysis of client profiles, Wear That's data-driven approach enabled the tailored creation of versatile premium staples that are high in quality without the designer price tag.

The result is a timeless capsule collection thoughtfully crafted to complement diverse body shapes and styles, guaranteeing that every woman exudes effortless charm while enjoying the added advantage of creating a multitude of outfits. The 7-piece collection allows you to effortlessly put together more than 1000 distinct looks, a true testament to Serena’s remarkable versatility.

An Ode to Timeless Beauty

In the heart of every wardrobe lies a story waiting to be told. Serena, a whispered promise of elegance, weaves tales of sophistication into every stitch. Her garments, meticulously tailored and adorned with the grace of earthy tones, are an ode to timeless beauty. In Serena's world, every detail, from the delicate buttons to the tailoring, tells a dreamy story of style, where clean lines and sharp designs are the canvas for a lifetime of exquisite moments.

"Serena embodies the essence of every woman's aspiration for timeless elegance. We've taken the data-driven insights from our clients to craft a collection that is not only tailored to their needs but also reflects our commitment to making every woman look stylish and feel confident. We are excited to unveil Serena to the world and offer premium fashion without compromise."

Heidi Shara 

Founder of Wear That

Serena is set to mark a new era in accessible contemporary fashion, where style, technology, and personalisation are harmonised. The pieces empower women to tell their own stories through fashion, where each garment is a chapter in a timeless tale of versatility and elegance.

Wear That is transforming the way everyday women experience fashion in the UAE. Established in 2018 by Heidi Shara Armstrong, Wear That is a bespoke online styling service tailored to your individual shape, style and personal needs.

Say goodbye to the stresses of traditional shopping, as Wear That provides a hassle-free alternative.

Here's how it works: after a quick style quiz, a one-time sign-up fee opens the door to a world of curated looks with no subscription obligations.

The distinctive feature? Your dedicated personal stylist available to you at all times handpicks and curates a selection of tailored looks that's delivered to your doorstep in 3-5 days, with free shipping. Wear That’s "pay for what you love"approach ensures you only invest in the pieces that resonate with your style. If you're aiming to elevate your style and boost your confidence with convenience, Wear That is the perfect solution.

Wear That combines personal stylist expertise with data science and technology, ensuring that you not only look your best but feel fantastic. Welcome to the future of style with Wear That, where personalisation is key, and the mall is a distant memory.